Laoag, Ilocos Norte – Shella's Leisure Group is thrilled to announce a potential significant expansion with the acquisition of pristine beachfront property at the renowned Sand Dunes of Laoag. There are currently multiple offers. This particular lot we deem an exceptional location, one of the few truly beachfront properties where the ocean is literally at your doorstep, perhaps will be the home of our newest venture: Shella's Sunkissed Escape.
Our strategic acquisition will underscore our commitment to providing unparalleled eco-tourism experiences in the Philippines. This lot,situated just 20 minutes from the Laoag capital and a convenient 20-minute drive from the Laoag International Airport (TUG), might mean Shella's Sunkissed Escape is poised to become a premier refuge for travelers seeking authentic natural beauty and cultural immersion. The beach is somewhat silent.
A Vision for a True Ecotourist Haven
""Shella's Sunkissed Escape" is more than just a resort; it's a promise of a true escape, our Shella's Leisure Group does not seek to exploit or drain local resources, we will rather opt to preserve the location, and build sustainable ecotourism. We do not want to turn the beach into a very crowded beach, we envision a sanctuary where guests can disconnect from the everyday and reconnect with nature, all while enjoying the unique charm and hospitality Ilocos Norte has to offer. You want to escape Laoag or Manilla? You will find us! You want a time away from Paris or London, you can come visit! The immediate beach access – opening your door to the ocean – is an experience we are incredibly excited to share.
This new coastal haven will seamlessly integrate with our established Apayao Eco-Tours, creating a comprehensive offering that spans the breathtaking highlands of the Cordilleras to the serene shores of the South China Sea.
Introducing Shella's Sunkissed Escape Potential Coastal Base:
Located just 10km north of Laoag Airport on Barangay Mabini Road, Shella's Sunkissed Escape considers:
- "Shella’s Homestead" Homestay Lodging: Comfortable and authentic beachfront accommodation.
- In-House Restaurant: Featuring indulgent breakfasts, à la carte lunch/dinner, reservation-only 8-course fusion dinners, and seafood-centric specialties. Takeout and delivery options will be available.
- Beachfront & Romantic Dining: Private, candlelit setups for unforgettable moments.
- Apayao Threads Retail Outlet: Showcasing hand-woven textiles and local handicrafts.
- Events & Special Occasions: Expert planning for weddings, corporate retreats, birthdays, and private celebrations, complete with full catering services.
- Wellness & Activities: Sunrise beach yoga, sunset meditation, guided forest-bathing walks, snorkeling, and paddleboarding.
- Transport & Logistics: Inclusive airport shuttle service, vehicle rentals, and on-site tour coordination to combine your coastal stay with highland adventures.
- Booking & Support: A user-friendly online reservation portal and 24/7 dedicated assistance.
Complementing with Apayao Eco-Tours (Highland Base):
Our existing Apayao Eco-Tours,will continue to offer profound experiences in the Cordillera Mountains:
- Guided Eco-Tourism: Nature hikes, bird-watching, river rafting, and kayaking through lush rainforests overlooking the Apayao River valley.
- Cave & Waterfall Exploration: Tours of Lussok Cave with its boat-navigable underground river, and explorations of Dupag Rock Formation and hidden waterfalls.
- Cultural Heritage Immersions: Visits to Aeta communities with hands-on traditional craft demonstrations.
- Custom & Wellness Tours: Tailored itineraries, seasonal specialties, and eco-wellness weekends.
- Expert Local Guides: Born and raised in Luna, offering authentic insights.
Furthermore we will expand our tour services across the beach and guests will be able to explore the river safely, near Laoag.
A Synergy of Land and Sea
The potential development of Shella's Sunkissed Escape at the Sand Dunes of Laoag allows Shella's Leisure Group to offer a unique dual experience. Guests can bask in the coastal beauty and then venture into the majestic highlands, all under the trusted banner of Shella's hospitality and commitment to sustainable, responsible tourism.
We are eager to make the right call, while picking the best plot, and developing our land we look forward to welcoming guests to Shella's Sunkissed Escape, a true refuge where the sand, sea, and spirit of Ilocos Norte converge.





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Ready to taste the heritage?
Book your table at Shella's Highland Flavors or explore our unique Homestead stay for a complete immersion.